Creating successful email campaigns is an integral part of running your organization or campaign. These days, people are bombarded with emails and you need to make sure that yours gets opened, read, and acted upon.

Here are 5 simple tips:

1. Make your subject line catchy.
• Unusual statements or interesting questions will make people pause, think, and then open your email to find out more.


2. Keep the text short.


• People don't have much time to read. Keep the text short and use bullets and easy-to-read sections.


3. Include photos or graphics.
• This breaks up the monotony of the text and makes the content more interesting.


4. Use action words and buttons.
• Make it easy for the person to figure out what you want them to do - whether it's to RSVP for an event, contribute, or sign an online petition. Repeat these action words/buttons at the top, middle, and bottom of your email message.


5. Target your recipients.
• You don't have to send every email message you compose to every recipient in your list. Target the content of your messages based on people's issues and interests.

Email Campaign Case Study

The Seminole County Democratic Party needed to market their spring fundraiser event, featuring Iowa Governor Tom Vilsack. The party's creative and clever use of email marketing garnered it earned media coverage, increased attendance, and greater visibility in the community. Email #1 "Must Read: Gas prices rise to $5 per gallon" Email #2 "What grade would you give?" Email #3 "Which Republican will be President in 2008?" (Mentioned in newspaper - see below) "Democrats send unusual e-mail" Orlando Sentinel, March 26, 2006 It's not often that the subject line in an e-mail from the Seminole County Democratic Executive Committee asks: Which Republican will be president in 2008? But it certainly gets one's attention. The electronic missive actually was a clever promotion for the April 1 visit of Iowa Gov. Tom Vilsack, a Democratic hopeful. The text of the message suggests Vilsack in an alternative to "radical Republicans" such as U.S. Secretary of State Condoleezza Rice, Virginia Gov. George F. Allen or U.S. Sen. Majority Leader Bill Frist.

Contact us to learn more about how we can help your Democratic organization or campaign with your email campaigns!